How to Build A Coaching Business That Works
Mind Your Own Biz will help you get your
business going and lay the foundation to start getting income from your coaching!
From: Janet Slack
Subject: Discover The Secrets To Starting A Successful Coaching Business
Congratulations on your decision to begin coaching. It is an exciting, rewarding field that is growing and changing all the
time. Please don’t make the mistake that many beginning coaches make and forget that you are now an
entrepreneur. In fact, lack of understanding of business ideas and principles is the biggest reason new coaches struggle or
In reality, the majority of new coaches do not know how to start a business, how to run it, market it, develop products and plan
for continued growth. In short, they do not know how to succeed as entrepreneurs; many new coaches never accomplish owning a
Does this describe you?
|| You are excited about coaching but haven’t
found more than a few clients to work with.
|| You are worried about how clients might find
you among the many other people who are coaches.
|| Business seems frightening or intimidating
or terribly dull.
|| You lack confidence in making decisions
about how to best get started and don’t know how to grow a business.
|| You don’t have business
|| You have spent money on coach training but
don’t have enough paying coaching clients to go further.
If you see yourself in any of these statements, then you have found the way to your solution. This is the answer for
learning what you need to know to build a successful coaching business, to think like an entrepreneur and to be one of the coaches who
makes money from work that you love.
"Announcing Mind Your Own Biz - the resource that reveals the Secrets to Creating a Successful Coaching
You don’t have to flounder trying to find ways to develop your coaching business - doing what seems like
the best thing and being frustrated when nothing happens. Learn the information that will help you make sound decisions and start to
create a true business.
Mind Your Own Biz teaches you exactly what you need to build the foundation of a thriving coaching
business. The book takes you through the steps and provides all the information you need to go from nothing to
I have been a coach for five years now and I really struggled the first two years despite having some background in the business
world. I learned by trial and error, by studying and asking questions and by being willing to work hard when I didn’t see
Building my business was a long, hard process. In the past few years, I have worked with dozens of beginning coaches
to help them begin their own businesses. This resource shares with you all that I have learned along the way...
What I want for you is for you to build your business quicker, smarter and easier than I did. This means:
Have increased confidence in what you are doing...
Discover who you are as an entrepreneur...
Have tools for planning, organizing and developing business systems...
Understand the potential issues that could affect your business...
Have resources and a reference for those difficult business decisions...
||If you only buy one business-focused book this year, do yourself a big favor and buy Janet Slack's book, Mind Your Own Biz. This book is a must-read and re-read for new coaches in start-up mode or coaches struggling to build their business and move out of surviving to thriving! Mind Your Own Biz is jam-packed with useful advice, practical tips, and the nuts and bolts of coaching-success-by-design! The time-honored workbook format will help you make Janet's concepts and ideas easily operational in your coaching business. If you want to learn about this stuff, choose to learn from this successful coach and "teacher" who walks her talk and lives her story!
|Jackie Black, Ph.D., Mentor Coach
I have learned a great deal from my years of study including:
||Clients are attracted to coaches who are clear
about how they can help clients and what results can be achieved through coaching. The exercises in Chapter 1 will
guide you on how to do exactly that.
||All the marketing experts now agree that coaches
who succeed are the ones who have narrowed their focus to a specialty or niche. Complete the activities in Chapter 1
to discover your business direction.
||My reading and research has pinpointed certain
personal qualities that greatly increase business success. Learn about this in Chapter 2.
||Taking the time to develop a business
plan can make the difference between thriving and just getting by. Learn about the types of business plans and how to build
one in Chapter 3.
||Behind the scenes management
systems can be the key to keeping the business running. Decisions on handling money, information, time and equipment do not
have to be overwhelming. Chapter 4 covers these areas and more in detail.
I have put all that I know about business development into one compact resource. Don’t keep waiting for your business to grow
without having an idea of how to make it happen. You can start thinking like an entrepreneur, coach and help more people,
and begin to have the business that you want by following the steps outlined in Mind Your Own Biz!
||What I love about Mind Your Own Biz is that it is wonderfully concise. Everything that you need to know about
starting a coaching business is here in one place. It’s an incredibly valuable book. The best part of it is the structure that
gives detailed information and allows the novice coach the opportunity to fully absorb it and then asks salient questions for the
coach to answer about his/her own business. I recommend this resource for anyone who is interested in starting a coaching business
or is struggling to build their business. It is an extremely valuable tool. Don’t miss the chance to own this precious resource
that will answer all your questions on getting your business off the ground.
|Bonnie K. Hill, MSW, CPCC, PCC
Get Mind Your Own Biz and discover:
||The very first step you must take to create a
||Exactly how to get clear about who you are and
where you are going in your business.
||How your beliefs, values, purpose and passions
form the foundation of your business.
||Where you need to grow in order to be a successful
||The details of what you do and do not need in a
coaching business plan and how to get yours to where it becomes a tool for growing your business.
||The important issues when setting your fees and
||Real information to understand all those confusing
types of coaching products and which ones will help you.
||Advice on which equipment to buy.
||Ideas on how to handle all that information you
||Tips about what you need to keep track of your new
||Critical information on protecting your
This book, available in electronic format and print, is perfect for helping you learn all the basics of building a coaching business. It is set up
as a workbook with lots of exercises and questions to help you develop what YOU need. It’s also loaded with
specific, detailed information that you will refer to over and over again...
Table of Contents of Mind Your Own Biz - Discover the Secrets to Creating a Successful Coaching
Chapter 1 - Who You Are as a Coach
The Four Questions
Get clear about yourself
Get clear about your business
You are your business product
Who are You?
Know yourself inside and out
What Do You Do?
Results of coaching
Conversations about coaching
What Do You Have to Offer?
Who you are as a coach
What is Your Purpose, Passion and Path?
Measures of success
Chapter 2 - Who You Are as an Entrepreneur
What an Entrepreneur Looks Like
Areas of Business
Chapter 3 - Business Planning
Why You Need a Business Plan
Formatting a Plan
Traditional business plans
Elements of a traditional plan
One page business plans
Contents of the Plan
Coaching as a product
My Business Plan
Chapter 4 - Management Systems
Managing Intellectual Property
||Mind Your Own Biz is a great resource for beginner coaches. Janet covers many areas of uncertainty for us coaches in
training and beginner coaches from planning your time to financial objectives to the equipment neccessary for your business.
Reading this book has helped me explore deeper into "who I am" and "what I want out of my coaching business". The workbook style
gives you the opportunity to write your answers to the questions Janet has formulated to get you started on your way to a
successful coaching business. I highly recommend this book to all novice coaches.
And that’s not all….
Then there are the appendixes which give you complete resource information including all the websites for the products and
services mentioned in the book - the value of the resource information alone is $29. Also in the appendixes are examples of the
basic forms that every coach must have - a value of $17 by themselves!
And There’s More…
When you purchase the Mind Your Own Biz ebook you will also receive a free special report on marketing your coaching
business. This report, “Seven Marketing Ideas for Coaches”, gives you the latest ways to market your
coaching business. The report talks about trends we are seeing in marketing and how you as a coach can use some of these ideas to
increase your business. Don’t miss this free report (valued at $34) available only with your purchase of the e-book.
A second bonus is also available for a limited time. With the purchase of the Mind Your Own Biz ebook, you will get immediate
access to a free recording on “Maximizing Your Chamber of Commerce Membership” (value of $40). Listen to this
discussion by three successful coaches as they share tips and techniques for using a business resource available to all US
Invest in Your Business
For many coaches, it is hard to remember to invest in the growth of your business regardless of where you are in the
growth process. Beginning coaches have to watch funds, but need to know when an expense can bring in more than its cost in
returns to the bottom line. This is true value.
Mind Your Own Biz is just such an investment. The value of this information may be priceless for your
business. When you purchase the e-book, you will receive it instantly as well as all the appendixes ($99 value), a complimentary subscription to the weekly
ezine Biz Tips for Coaches (valued at $99/yr), plus the bonuses (valued at $74) for a total value of well over $200
for the low price of just
Get a hardcopy, traditional print version for $27.00
Buy this resource and put your worries to rest about the growth of your coaching business. You can be on your
way to building the foundation of a business that will reward you for years to come with income and satisfaction.
Novice and even fairly experienced coaches would do well to read Janet Slack's book, Mind Your Own Biz. As a coaching teacher, I do a lot of mentor coaching of new coaches. I've read many books on business development, and from time to time I recommend them to people starting up a coaching practice. I also share the processes and information that Janet includes in her book, as necessary, with people that hire me as a mentor coach. Now, I will simply recommend her book and refer to it, as necessary, with my coachees.
What's great about Janet's book is that it includes the basics of what a new coach needs to know. It doesn't include more than that. It is both simple and comprehensive. It's an inexpensive purchase for a wealth of critical information.
For me, just learning about the professional liability insurance available for ICF members was worth the price of purchase.
|Joshua Hornick, Amherst, MA
Executive Coach, PCC, Faculty of The CoachVille Center for Coaching Mastery
How Do I Get the Book?
The Mind Your Own Biz e-book is delivered to you instantly. You will get access to it as soon as your payment is processed. The e-book comes in electronic (PDF)
format and will work on either a PC or a Mac. You will be able to download it to your computer and begin to read it right
away. You have complete and immediate access to this information that can turn your business around.
If you order the print version of Mind Your Own Biz, it will be shipped directly from LuLu.com in about 3 days. You can choose your shipping preferences when ordering direct from LuLu.com.
Importantly, I want you to know that your purchase is risk-free. You can buy Mind Your Own Biz for your
business, risk-free, and if you do not find it useful, I will refund your full purchase price during the first thirty days from
purchase and you can keep the bonuses.
||This book is the key that will unlock the mysteries of building your coaching business. Janet Slack combines
warmth, wit and practical tips to help you become a successful and confident business professional.
|Betsy Bass, PCC
100% Money Back Guarantee
I am dedicated to your success as a coach and an entrepreneur. I truly believe that Mind Your Own Biz can make the
difference for the businesses of beginning coaches and so I offer a 30 day money back guarantee. If there are not
any ideas or information in the book that can help you run your business better, I will refund your money.
Mind Your Own Biz is so jammed with information and ideas that its value to your business is priceless. It
would take you many hours of research and energy to collect all this on your own.
||WOW! Janet's new E-book Mind Your Own Biz is absolutely overflowing with nuggets of gold for new coaches like
myself. As a seasoned psychologist and small business owner who is transitioning into life coaching, this book provided exactly
what I needed right now. It is an easy to use and wonderfully encouraging field guide to success. Just like her coaching, Janet
provides an unbelievable amount of insights, suggestions, and helpful hints into a compact space that is completely on-target.
Her passion for living AND coaching shine through in this mini-masterpiece that is meant to be used - not just read - over and
over again. Mind Your Own Biz will serve as an invaluable asset to any coach who truly wants to develop their own strengths and
business, as well as their client's.
Now, Here’s What To Do.
The E-book comes in an electronic format. You can download it right away to your computer and start reading.
Learn now how to have a coaching business that grows and flourishes!
P.S. Don’t forget your purchase of the Mind Your Own Biz e-book includes immediate access to two bonus gifts - the
free report on “Seven Marketing Ideas for Coaches” and the free recording of “Maximizing Your Chamber of Commerce
P.P.S. This may be the calculated risk your business needs. The 30 day money back guarantee is a great
P.P.P.S. If you think this information will be valuable to a friend, enter their e-mail address below to tell them about this
||Mind Your Own Biz is a really useful tool for early-career coaches. Unlike other books that play on coaches' fears
and feature Top Fatal Mistake lists that can be paralyzing, Janet comes from a positive attitude of abundance and optimism. She
urges coaches to know themselves and explains how doing so is an important precursor to doing quality work. She also intersperses
her useful advice and encouragement with very practical knowledge about where to acquire and learn about needed resources.This
book can be a supportive companion for one's journey while building a coaching practice and embracing the mindset of a coaching
|Fred Mael, PhD, CMC
Organizational Consultant and Coach